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The Amazon Appstore started off with a bright enough future, given the fact that Android apps desperately need exposure, exploration, and organization. Sadly, the online retail giant’s attempt to fix a very broken system hasn’t quite succeeded, and in some ways, has even made it worse off than it was before.

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One spurned developer and his team took the drastic step of pulling their game, Apparatus, off the Appstore entirely. His experience was definitely on the far end of negative, but the points raised in his missive are valid just the same, because most of the issues brought up are just as apparent to users as they are to developers.

It’s Slow to React

First and foremost in his list of problems was Amazon’s review process, which he compared to Apple’s because it’s painfully slow, and extremely nit-picky. In the case of Apparatus, the problem was that the game used HTTP instead of secured HTTPS when connecting to the internet to use its “Community” function. The fix was easy enough, but it took over two weeks for Amazon to tell the team that it was necessary to begin with.

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To further add to delays, updates to apps aren’t treated any differently. So, while it’s feasible for users going through normal channels at the Android Market to be “always up-to-date” with all their apps, people using the Amazon Appstore can often be weeks behind — not a good thing when updates deal with security, and certainly not acceptable when an app actually costs money.

But the developer’s proffered solution isn’t any better, which is to simply eliminate the process altogether. Instead, he feels that users should just be more “educated” about app permissions and security concerns. Finding a way to fix Amazon’s review system is one thing, but losing perspective is another. The average Android user isn’t the type who reads tech blogs and pays attention to app permissions. Most people don’t know what an app permission is.

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No Device Filtering

The Android Market has a feature built in that tells users right up front when an app is deemed by its developers to be incompatible with their device. The Amazon Appstore doesn’t really care what device you’re using. For users, it’s an annoyance — but it can be far worse for developers, because Android users tend to be quick with negative reviews decrying that apps that don’t work on their phones.

What’s worse is that these comments get read by other users, who are essentially reading bad information. A user with a Nexus S might read a rant from somebody who ran the app on an unsupported device, and think the app itself is too buggy to bother trying. To top it off, developers can’t respond directly in the comment threads without pretending to be just another customer (and buying the app first).

Lack of Communication

It’s not entirely unexpected that developers would have a difficult time reaching Amazon employees, but it’s another story when apps suffer because users can’t communicate with developers.

The Android Market makes this easy by supplying contact information on every app’s page, and it helps teams get their apps fixed quickly if there’s an issue. The average Appstore user, on the other hand, can’t figure out how to contact the developer with questions or complaints. This causes yet more negative ratings and comments, very few of which contain actually useful information for the developer.

It’s Not Growing

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One huge point of the Appstore when it launched was that it would provide better exposure for apps. Amazon supposedly does this by both front-paging a better assortment of them, and by allowing users to discover new material easier than they would through the Android Market. It sounds simple enough, but as many users noticed early-on in the Appstore experience, the apps on the front page don’t change very often — and neither do the apps in the rest of the store.

To draw users in, Amazon launched the Appstore with the novel idea that one app would be free every single day. The trick worked to an extent, since it’s often the only reason people bother installing the Appstore in the first place, but it’s seriously flawed. After the freebie day is over, developers rarely see sustained success. The deal gets the Appstore installed on more devices, but it doesn’t really accomplish anything for most developers. In this case, the Apparatus developers stopped hearing back from Amazon reps once the free day was over. One could easily see it as a “they served their purpose” sort of snub.

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Amazon can also change an app’s list price on a whim, often leaving developers in a lurch with very little profit. Considering how difficult it already is to get the app on the list to begin with, the hassle of updating, and the gauntlet of uninformed users leaving negative comments, it’s easy to see why hardly anybody uses it.

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